Surveys conducted by car hire companies in Europe have revealed some changing consumer demands in the car hire market.

According to the surveys, some of the changes relating to car hire industry include:

- Changing Demand for Car Models - Rising Increase in bookings for cars that consume less fuel

- Fuel Efficiency driving car hire demand - Changing to The ‘mini’ and ‘economic’ variety of cars together made up for over 50% of the company’s bookings in 2008 from car hire companies

- Fuel Cost - Travelers are looking at fuel savings as top priority as opposed to comfort

- Car Insurance - Car insurance continues to be a great concern and cost concern when booking with car hire companies, according to a UK survey, more than 45% of travelers have registered some kind of insurance from car hire companies (more…)